Why You Need A Ghostwriter

Apr 27, 2012 by

Why You Need A Ghostwriter

Search Google for the term “ghostwriter” and you get quite a few hits for the TV show and movie (see image) but very few hits for an actual professional. Most people don’t know quite what they’re looking for, and even if they did, they don’t understand how it works or why they need one – after all, everyone knows how to write. We all learned in high school, right? Wrong. I spend most of my time un-teaching my clients what they learned in school. For fiction it doesn’t really matter if you split your infinitives if it helps make the point. No one’s really going to care about a few dangling participles. In fact, I like to dangle my participles on occasion. But a ghostwriter is an industry expert. Someone who knows how to...

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When to write a book, pt. 4 – Establish Authority, pt. 2: With Students...

Apr 20, 2012 by

When to write a book, pt. 4 – Establish Authority, pt. 2: With Students

The idea of a college professor needing to publish is old and established, and yet shockingly most do not. This is a serious mistake, considering the advent of such sites as rateyourprofessor.com and other such resources – students don’t choose classes or professors on word of mouth anymore. Before taking any class, 87% of all students do some preliminary reaserch online. It’s no longer impressive if you’ve published a book. Instead, it is now simply a mark against you if you have NOT. On the other hand, the idea of a high school or grade school teacher having published is not so established. It is, however, an excellent way to establish authority. Your student’s parents are much more likely to give your advice credence if you can send a copy of your book home...

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When to write a book, pt. 3 – Establish Authority...

Apr 13, 2012 by

When to write a book, pt. 3 – Establish Authority

If you own a small business (lumber, bookstore, mattress store, catering, flower arrangements, etc.) it’s hard to explain to a prospective customer or client why they should choose your services out of the literal millions available to them in today’s world. “I’m the best” or “I’m a man of my word” might have swayed a few customers twenty years ago, helping you build a loyal client base, but no longer. With the internet at the core of our society now, it’s well known that customer reviews can be faked, that bad reviews can be removed, and anyone can claim to be the ‘premier’ or ‘#1’ in anything, based on a sampling of even just two or three opinions. Five star ratings mean very little when the only review is your favorite aunt, who just...

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When to write a book, pt 2 – Speaker’s Circuit...

Apr 6, 2012 by

When to write a book, pt 2 – Speaker’s Circuit

This may seem obvious, but if you do any amount of public speaking, you really should have a book. Even if your public speaking is simply part of your capacity in your normal corporate job, a book is an incredibly useful tool. If you’re called upon to speak in front of your own company regularly, the best way to make sure what you say is taken seriously is to have a book to stand behind – everyone knows you were told to say what you’re saying, but if you can point out the book you’ve written on what it is you do, and explain how you believe strongly in what you’re saying, it will have more clout, be more effective, and get more accomplished overall. This will sit incredibly well with your higher-ups, as...

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