Thinking NEXT to the Box: Business books...
Thinking inside the box is not something most people verbally advocate, but in actual fact, it’s required in many situations. Or at least, preferred. How many times have you been behind someone at a Starbucks who took an hour and a half to order? They’re thinking outside the box, and you’re muttering under your breath to “just get a frap and get out of my way, I’m late!” But of course, when writing a book, you’re supposed to think outside the box. Except, of course, on those occasions when you’re not. See, for a business book, it’s a bit of each. You want to convey the information in an easy-to-follow format. So think inside the box. But you want it written and communicated in such a way that it stands out from the multitude of...
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